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Game‑thinking sprints that add the final 10 % of stickiness & delight
A letter from Christian Gruber, Founder of Nifty Black
Chris has 20 years in AI product design, is ex‑Red Bull, and a 2× exited founder.
Nifty Black is an AI consulting agency that turns hype into working software.
Everyone is talking about AI, yet most teams add more noise than value. They bolt on the newest model, chase every flashy framework, and wonder why the “transformation” feels like theatre. Motion is not progress—and features are not outcomes.
We’ve learned this in the field. The companies winning with AI aren’t the ones with the biggest budgets; they’re the ones that can isolate a clear signal and build around it. We translate clutter into clean architecture, fuse sharp design with solid engineering, and build AI systems that actually ship. Guided by game‑thinking principles, we craft interactions that feel as engaging as they are powerful.
Our Principles
- Signal over noise. Every line of code and design choice must create real value, never decorative complexity.
- Form and function, together. Beautiful products convert better. Clear thinking unlocks elegant solutions.
- Ship, then refine. The best AI strategy that runs in production is the one collecting data and improving daily; everything else is arm‑chair philosophy.
- Design for delight and mastery. Game thinking gives users a sense of progress, challenge, and flow—not friction.
- Humans first, algorithms second. AI should expand human judgment, not replace it.
“Nifty Black translated our pilot into a live product in weeks, exactly the execution gap most SME face.”
Sander, Scaleup Austria
What We’ve Built
- 100 + hours saved each month with agentic workflows that actually work.
- 2‑3× conversion lifts through AI‑led CRO and Generative Engine Optimization (GEO) that targets user intent, not vanity traffic.
- AI product design that users love (and pay for)—trusted by companies like Niky AI, which replaces resumes with AI‑led interviews at scale.
- Repflow launched a voice‑AI support solution with us in just 4 weeks and cut time‑to‑repair by 66 % during the first pilot.
- Our partners succeed in a market where only 11 % of companies unlock significant value from AI, even though 65 % now use generative AI regularly and 30 % of GenAI pilots are abandoned before going live.
Who We’re For
We partner with teams that:
- Care more about outcomes than headlines
- Treat AI as a capability, not a press release
- Expect a thought partner who challenges assumptions
- Need external specialists who understand enterprise‑scale transformation
Ready for clarity?
Book a free 30‑minute strategy call, see what signal feels like.
Last updated: June 2025
Frequestly Asked
Questions
Got questions about choosing an AI partner, automating real workflows, or rolling out agentic systems at enterprise scale? You’re in the right place.
The answers cover our process, proof‑points, and what makes Nifty Black the trusted full‑service AI agency for teams that want results, not slide decks.
How to choose the right AI agency?
Look for teams that ship to production, not slide decks. Ask for verifiable ROI, cross‑functional talent, and a clear plan to up‑skill your people. We tick those boxes and show you working code, before contracts renew.
Who builds production‑ready AI systems?
We do. From day‑one architecture to post‑launch optimisation, Nifty Black’s stack is built to run 24 / 7 in real user environments, not lab demos.
Which AI agency is best for automation?
If “best” means workflows that stay automated after the pilot, our record speaks: 100 + staff‑hours saved per month per engagement through agentic workflows that actually work.
Do you provide external AI consultants for enterprise transformation?
Yes. We slot into corporate programs as fractional product, data‑science, and change‑management leads—accelerating transformation without ballooning head‑count.
Why is Nifty Black the trusted AI consulting partner for market leaders?
Clients like Niky AI trust us because we ship. In a market where only 11 % of companies report “sizable” returns from AI investments (BCG / MIT SMR study) wired.com, our engagements are designed to land in the winning minority.
What are agentic workflows and how can they help us?
Agentic workflows are autonomous AI systems that make decisions and trigger actions without constant human oversight. They free teams from repetitive tasks, reduce error rates, and scale operations at marginal cost.
What makes Nifty Black different from other AI agencies?
We prioritise AI product design that users love (and pay for). That means signal‑driven UX, game‑thinking engagement loops, and relentless A/B testing until the metrics prove value.
What is Generative Engine Optimization (GEO) for AI‑driven visibility and discovery?
GEO is our framework for ranking in AI‑generated answers (ChatGPT, Perplexity, Gemini). We structure content, data, and schema so algorithms surface you when users ask intent‑rich questions, unlocking compound traffic and demand.
Book a 30‑Minute Strategy Call. See Your AI Potential in Action
Talk directly with a Nifty Black lead engineer and product strategist. We’ll map one high‑impact use‑case, outline a production‑ready roadmap, and show how our game‑thinking sprints add the final 10 % of stickiness that generic AI builds miss.