Privacy Policy

Last modified: June 28, 2025

At SUMOSMASH UG (operating as Nifty Black), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR).

1. Who We Are

SUMOSMASH UG is the legal entity behind Nifty Black, a boutique AI consulting agency focused on AI strategy, product design, and game-thinking execution.

2. What We Collect

We do not collect personally identifiable information unless you choose to provide it (e.g. via contact forms or emails).

However, when you visit our website, we automatically collect non-personal usage data:

  • Browser type and device
  • IP address (anonymized)
  • Pages visited and time spent
  • Referrer and location (approximate)

3. How We Use This Data

We use this data to improve website performance, understand visitor behavior, and optimize our content and marketing.

We use:

  • Google Analytics (to understand user interaction on our site)
  • LinkedIn Insight Tag (to measure LinkedIn campaign effectiveness)

4. Cookies & Tracking

We use cookies to support analytics and advertising. These include:

  • Google Analytics cookies
  • LinkedIn Insight Tag cookies

You can manage cookie preferences through your browser settings.

5. Data Sharing

We do not sell or rent your data. Usage data may be shared with:

  • Google LLC (for analytics)
  • LinkedIn Ireland Unlimited Company (for campaign tracking)

Both providers are GDPR-compliant and provide adequate safeguards (e.g. SCCs or Data Privacy Framework certification).

6. Your Rights Under GDPR

If you are in the EU or UK, you have the right to:

  • Access your data
  • Correct or delete your data
  • Restrict or object to processing
  • Lodge a complaint with your supervisory authority

To exercise these rights, email: [Insert Email]

7. Changes

We may update this policy. All updates will be published on this page with a revised date.

8. Contact

SUMOSMASH UG

Email: contact@niftyblack.com

Website: https://niftyblack.com

Registered Address:

Seydelstr. 12

10117 Berlin

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